Most people in this space have picked a side. I never had to.

I’ve managed talent for celebrity artists, run influencer campaigns for some of the biggest consumer brands in the country, and built an audience of my own from zero. That combination is rare, and it’s the reason my perspective lands with both boardrooms and creators.

Today I help founders, executives, and brands build real influence, the kind that compounds instead of chasing the algorithm of the week. I speak, advise, and create about what actually works inside the creator economy, because I’ve been on every side of the deal.

Marketing is culture now. I help people act like it.